For football even the newspaper will be in 3D format

British tabloid «The Sun», which is the most popular newspaper "Foggy Albion" decided to please readers - news of the World Cup fields in South Africa British be read in three dimensions! This summer «The Sun» will be released in the popular 3D format that is available to perception through special glasses that deliver readers with the purchased copy.
Such a step owners made for football World Cup, where England national team is considered one of the main favorites, so the British would eagerly wait for the newspaper reviews of games, stories about players, football news. It suffices to say, how football weighs in British society!
Publishers know how to implement the ambitious project in reality. Special glasses with colored glass help correctly perceive specific paint and color combination which animating drawings and photographs.
The newspaper has a chance to test his idea - a week before World Cup 2010 start trial copy will publish. Developing the idea of using 3D in classical press depends on how innovations will be successful. In case of popularity of the football columns in volume format «The Sun» will expand the use of "findings", primarily, it’s concerned commercial information - advertising.
The first 3D-edition in Europe became a Belgian sports newspaper «La Derniere Heure».
Currently in Ukraine 3D-film gets crazy popularity, so hopefully that domestic publishers can use experience of European colleagues for EURO 2012.

Information Centre "Ukraine-2012"